You need strategies, not plans.

You need strategies, not plans.

You need strategies, not plans.

At For Planet Strategy Lab, we see strategy not as a fixed plan but as an iterative prototyping process that uncovers promising opportunities — we call this strategising.

At For Planet Strategy Lab, we see strategy not as a fixed plan but as an iterative prototyping process that uncovers promising opportunities — we call this strategising.

Let's connect →

Let's connect →

Services

Services

Services

Organisations of all kinds aim to create value. We make sure they continue to do.

Through our planetary strategizing approach, we introduce new perspectives, strengthen entrepreneurial capabilities, and ensure that good strategies are realised.


We make strategy work with the three phases of the FPSL framework: Mapping, Prototyping, and Routinising.

Organisations of all kinds aim to create value. We make sure they continue to do.

Through our planetary strategizing approach, we introduce new perspectives, strengthen entrepreneurial capabilities, and ensure that good strategies are realised.


We make strategy work with the three phases of the FPSL framework: Mapping, Prototyping, and Routinising.

Mapping

Mapping

Mapping

We map how organisations create value within their context today and identify promising ways to sustain and evolve this for the future. By zooming in and out of multiple perspectives, we identify an organisation's most critical questions. Together, we analyse how your organisation creates value, design participative strategy processes, and identify promising opportunities that form the shared foundation for effective strategy work.

We map how organisations create value within their context today and identify promising ways to sustain and evolve this for the future. By zooming in and out of multiple perspectives, we identify an organisation's most critical questions. Together, we analyse how your organisation creates value, design participative strategy processes, and identify promising opportunities that form the shared foundation for effective strategy work.

We map how organisations create value within their context today and identify promising ways to sustain and evolve this for the future. By zooming in and out of multiple perspectives, we identify an organisation's most critical questions. Together, we analyse how your organisation creates value, design participative strategy processes, and identify promising opportunities that form the shared foundation for effective strategy work.

Planetary Perspectives

Planetary Perspectives

Planetary Perspectives

We apply unexpected perspectives across multiple time horizons to overcome blind spots and unvocer opportunities

We apply unexpected perspectives across multiple time horizons to overcome blind spots and unvocer opportunities

We apply unexpected perspectives across multiple time horizons to overcome blind spots and unvocer opportunities

Value Creation Analysis

Value Creation Analysis

Value Creation Analysis

We lay out how an organisation creates value within its current and future context, building a shared foundation

We lay out how an organisation creates value within its current and future context, building a shared foundation

We lay out how an organisation creates value within its current and future context, building a shared foundation

Participative Strategy Processes

Participative Strategy Processes

Participative Strategy Processes

We design processes that engage leaders and teams in collaborative strategizing while ensuring their capacity to act

We design processes that engage leaders and teams in collaborative strategizing while ensuring their capacity to act

We design processes that engage leaders and teams in collaborative strategizing while ensuring their capacity to act

Prototyping

Prototyping

Prototyping

We translate strategic ideas into tangible strategy prototypes in the form of projects, products and narratives that not only define but also realise strategic initiatives. Prototyping is our preferred way of interlinking strategy with operations. It defines what is fix and what is in flux to generate resonance. By combining collective sensemaking with hands-on decision-making, we move from discussion to action.

We translate strategic ideas into tangible strategy prototypes in the form of projects, products and narratives that not only define but also realise strategic initiatives. Prototyping is our preferred way of interlinking strategy with operations. It defines what is fix and what is in flux to generate resonance. By combining collective sensemaking with hands-on decision-making, we move from discussion to action.

We translate strategic ideas into tangible strategy prototypes in the form of projects, products and narratives that not only define but also realise strategic initiatives. Prototyping is our preferred way of interlinking strategy with operations. It defines what is fix and what is in flux to generate resonance. By combining collective sensemaking with hands-on decision-making, we move from discussion to action.

Strategy Prototyping

Strategy Prototyping

Strategy Prototyping

We craft interactive prototypes that translate abstract ideas into concrete actions to create ongoing engagement

We craft interactive prototypes that translate abstract ideas into concrete actions to create ongoing engagement

We craft interactive prototypes that translate abstract ideas into concrete actions to create ongoing engagement

Generating Resonance

Generating Resonance

Generating Resonance

We test strategies within and beyond the organisation to generate insightful resonance and feedback loops in fast-paced contexts

We test strategies within and beyond the organisation to generate insightful resonance and feedback loops in fast-paced contexts

We test strategies within and beyond the organisation to generate insightful resonance and feedback loops in fast-paced contexts

Strategy Telling

Strategy Telling

Strategy Telling

We engage the whole organisation through interactive and immersive storytelling, ensuring no one is left behind

We engage the whole organisation through interactive and immersive storytelling, ensuring no one is left behind

We engage the whole organisation through interactive and immersive storytelling, ensuring no one is left behind

Routinising

Routinising

Routinising

We strengthen the organisational ability to think and act entrepreneurially by designing routines where leaders and teams continuously connect strategizing with operations. By identifying and assembling the key members of the entrepreneurial core, we develop leadership capabilities and establish the routines and resources that bring strategies to live. Our focus on routines allows us to work straight at the source, sustaining the practices that truly make a difference.

We strengthen the organisational ability to think and act entrepreneurially by designing routines where leaders and teams continuously connect strategizing with operations. By identifying and assembling the key members of the entrepreneurial core, we develop leadership capabilities and establish the routines and resources that bring strategies to live. Our focus on routines allows us to work straight at the source, sustaining the practices that truly make a difference.

We strengthen the organisational ability to think and act entrepreneurially by designing routines where leaders and teams continuously connect strategizing with operations. By identifying and assembling the key members of the entrepreneurial core, we develop leadership capabilities and establish the routines and resources that bring strategies to live. Our focus on routines allows us to work straight at the source, sustaining the practices that truly make a difference.

Entrepreneurial Core

Entrepreneurial Core

Entrepreneurial Core

We identify and support the key individuals driving an organisation and assemble them in the entrepreneurial core

We identify and support the key individuals driving an organisation and assemble them in the entrepreneurial core

We identify and support the key individuals driving an organisation and assemble them in the entrepreneurial core

Leadership Development

Leadership Development

Leadership Development

We coach leadership teams in strategic sensemaking and decision-making through embedded reflections and dialogues

We coach leadership teams in strategic sensemaking and decision-making through embedded reflections and dialogues

We coach leadership teams in strategic sensemaking and decision-making through embedded reflections and dialogues

Strategy Routines

Strategy Routines

Strategy Routines

We design tailored strategizing routines that orchestrate an organisation's strategy work and value creation

We design tailored strategizing routines that orchestrate an organisation's strategy work and value creation

We design tailored strategizing routines that orchestrate an organisation's strategy work and value creation

A selection of our work

A selection of our work

A selection of our work

We realize strategies in co-creation with our partners. Always unique, never off-the-shelf.

We realize strategies in co-creation with our partners. Always unique, never off-the-shelf.

We realize strategies in co-creation with our partners. Always unique, never off-the-shelf.

Areas of expertise

Areas of expertise

Areas of expertise

Our team of hands-on experts makes strategy work within your organization with a broad portfolio of offers.

Our team of hands-on experts makes strategy work within your organization with a broad portfolio of offers.

Our team of hands-on experts makes strategy work within your organization with a broad portfolio of offers.

Prototyping and Strategizing with AI

Prototyping and Strategizing with AI

Next generations in (family) businesses

Next generations in (family) businesses

Establishing strategy work with founders and investors

Establishing strategy work with founders and investors

Turning ESG reporting into strategic opportunities

Turning ESG reporting into strategic opportunities

Explorative research at the edge

Explorative research at the edge

Making sense with artistic practices & performances

Making sense with artistic practices & performances

Headspace for leadership

Headspace for leadership

Engaging Keynotes & University Lectures

Engaging Keynotes & University Lectures

Prototyping and Strategizing with AI

Next generations in (family) businesses

Establishing strategy work with founders and investors

Turning ESG reporting into strategic opportunities

Explorative research at the edge

Making sense with artistic practices & performances

Headspace for leadership

Engaging Keynotes & University Lectures