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You need strategies, not plans.

At For Planet Strategy Lab, we see strategy not as a fixed plan but as an iterative prototyping process that uncovers promising opportunities — we call this strategizing.

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The FPSL Framework

Mapping

Prototyping

Routinising

Our framework overcomes the common disconnect between strategy and operations. It embeds planetary perspectives, participative methods and in-depth strategy research within an iterative process.

Mapping

We map how organisations create value within their context today and identify promising ways to sustain and evolve this for the future.

• Value Creation Analysis

• Opportunity Generation

• Participative Strategy Processes

Introduce planetary perspectives →

Prototyping

We translate strategic ideas into tangible strategy prototypes in the form of projects, products and narratives that not only define but also realise strategic initiatives.

• Strategy Prototyping

• Generating Resonance

• Strategy Telling

Realise your strategies →

Routinising

We strengthen the organisational ability to think and act entrepreneurially by designing routines where leaders and teams continuously connect strategizing with operations.

• Entrepreneurial Core

• Leadership Development

• Strategy Routines

Build your entrepreneurial capabilities →

A selection of our work

We realize strategies in co-creation with our partners. Always unique, never off-the-shelf.

Crafting ways forward to come to decisions

G+D Netcetera

Crafting ways forward to come to decisions

G+D Netcetera

Crafting ways forward to come to decisions

Participative strategizing for expert organizations

WdKA – Willem de Kooning Academy

Participative strategizing for expert organizations

WdKA – Willem de Kooning Academy

Participative strategizing for expert organizations

Prototyping the future of Europe’s arts education

ELIA – European league of institutes of the arts

Prototyping the future of Europe’s arts education

ELIA – European league of institutes of the arts

Prototyping the future of Europe’s arts education

An inclusive AI implementation through strategy prototyping

Leading insurance company

An inclusive AI implementation through strategy prototyping

Leading insurance company

An inclusive AI implementation through strategy prototyping

Areas of expertise

We make strategy work from within by drawing on our unique expertise developed over the years and our capacity to generate new solutions when needed.

Prototyping and Strategizing with AI

New technologies enable us to efficiently prototype complex strategic processes and interactions. We help leaders, teams and organisations to pragmatically introduce AI into their strategies and activities. Not by blindly following the hype, but by throughtfully introducing a responsible way of running pilots that enhance the existing strategy.

Next generations in (family) businesses

In many successful organisations, there comes the moment when a new generation of leaders steps up. Through intergenerational co-creation, we seize this opportunity to sustain the best routines of the past and craft impactful ones for the future.

Establishing strategy work with founders and investors

Many start-ups rapidly scale to the point where founders have to take a step back from operations, strategically reflect their progress and define how to move forward. Together with founders and investors, we set up effective strategizing routines that allow startups to move on from reacting to creating.

Turning ESG reporting into strategic opportunities

Measuring an organization's impact is the first step; the next is identifying and acting on the resulting opportunities. Together, we transform sustainability metrics into actionable strategies. By connecting strategic initiatives to reporting outcomes, we create strategic advantages.

Explorative research at the edge

The most exciting opportunities lie where no one can rely on best practices just yet—it is up to leading organisations to explore and define them firsthand. With our extensive research background in academia and design, we explore emerging fields to identify and synthesise insights that make a difference for strategizing.

Looking for support with a unique challenge?

Get In Touch →

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Prototyping and Strategizing with AI

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Next generations in (family) businesses

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Establishing strategy work with founders and investors

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Turning ESG reporting into strategic opportunities

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Explorative research at the edge

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Making sense with artistic practices & performances

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Headspace for leadership

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Engaging Keynotes & University Lectures

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Prototyping and Strategizing with AI



Next generations in (family) businesses



Establishing strategy work with founders and investors



Turning ESG reporting into strategic opportunities



Explorative research at the edge



Making sense with artistic practices & performances



Headspace for leadership



Engaging Keynotes & University Lectures