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You need strategies, not plans.

You need strategies, not plans.

You need strategies, not plans.

At For Planet Strategy Lab, we see strategy not as a fixed plan but as an iterative prototyping process that uncovers promising opportunities — we call this strategising.

At For Planet Strategy Lab, we see strategy not as a fixed plan but as an iterative prototyping process that uncovers promising opportunities — we call this strategising.

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Let's connect →

Our Services

Our Services

Our Services

Organisations of all kinds aim to create value. We make sure they continue to do so — for the planet.


Through our strategizing approach, we introduce planetary perspectives, strengthen entrepreneurial capabilities, and ensure that good strategies are realised.


We make strategy work with the three phases of the FPSL framework: Mapping, Prototyping, and Routinising.

Organisations of all kinds aim to create value. We make sure they continue to do so — for the planet.


Through our strategizing approach, we introduce planetary perspectives, strengthen entrepreneurial capabilities, and ensure that good strategies are realised.


We make strategy work with the three phases of the FPSL framework: Mapping, Prototyping, and Routinising.

Mapping

Prototyping

Routinising

Mapping

Prototyping

Routinising

Mapping

Prototyping

Routinising

Mapping

Mapping

Mapping

We map how organisations create value within their context today and identify promising ways to sustain and evolve this for the future. By zooming in and out of multiple perspectives, we identify an organisation's most critical questions. Together, we analyse how your organisation creates value, design participative strategy processes, and identify promising opportunities that form the shared foundation for effective strategy work

We map how organisations create value within their context today and identify promising ways to sustain and evolve this for the future. By zooming in and out of multiple perspectives, we identify an organisation's most critical questions. Together, we analyse how your organisation creates value, design participative strategy processes, and identify promising opportunities that form the shared foundation for effective strategy work

We map how organisations create value within their context today and identify promising ways to sustain and evolve this for the future. By zooming in and out of multiple perspectives, we identify an organisation's most critical questions. Together, we analyse how your organisation creates value, design participative strategy processes, and identify promising opportunities that form the shared foundation for effective strategy work

A close-up macro shot of a delicate white flower with detailed orange-tipped stamens. The soft-focus petals emphasize the beauty of regenerative value creation, focusing on the intricate details of natural growth
A glass floor with shoe soles pressed against it from below. The abstract, dreamlike atmosphere symbolizes participative strategizing, highlighting the importance of diverse perspectives in strategy routines
A large, white, rectangular panel stands alone in a lush green field, with a dense forest in the background. This minimalist composition reflects the concept of strategy prototyping amidst natural surroundings, aligning with planetary perspectives.

Participative Strategy Processes

We design strategy processes that engage leaders and teams in collaborative strategizing while ensuring their capacity to act

Value Creation Analysis

Opportunity Generation

Introduce planetary perspectives

A close-up macro shot of a delicate white flower with detailed orange-tipped stamens. The soft-focus petals emphasize the beauty of regenerative value creation, focusing on the intricate details of natural growth
A glass floor with shoe soles pressed against it from below. The abstract, dreamlike atmosphere symbolizes participative strategizing, highlighting the importance of diverse perspectives in strategy routines
A large, white, rectangular panel stands alone in a lush green field, with a dense forest in the background. This minimalist composition reflects the concept of strategy prototyping amidst natural surroundings, aligning with planetary perspectives.

Participative Strategy Processes

We design strategy processes that engage leaders and teams in collaborative strategizing while ensuring their capacity to act

Value Creation Analysis

Opportunity Generation

Introduce planetary perspectives

A close-up macro shot of a delicate white flower with detailed orange-tipped stamens. The soft-focus petals emphasize the beauty of regenerative value creation, focusing on the intricate details of natural growth
A glass floor with shoe soles pressed against it from below. The abstract, dreamlike atmosphere symbolizes participative strategizing, highlighting the importance of diverse perspectives in strategy routines
A large, white, rectangular panel stands alone in a lush green field, with a dense forest in the background. This minimalist composition reflects the concept of strategy prototyping amidst natural surroundings, aligning with planetary perspectives.

Participative Strategy Processes

We design strategy processes that engage leaders and teams in collaborative strategizing while ensuring their capacity to act

Value Creation Analysis

Opportunity Generation

Introduce planetary perspectives

Prototyping

Prototyping

Prototyping

We translate strategic ideas into tangible strategy prototypes in the form of projects, products and narratives that not only define but also realise strategic initiatives. Prototyping is our preferred way of interlinking strategy with operations. It defines what is fix and what is in flux to generate resonance. By combining collective sensemaking with hands-on decision-making, we move from discussion to action.

We translate strategic ideas into tangible strategy prototypes in the form of projects, products and narratives that not only define but also realise strategic initiatives. Prototyping is our preferred way of interlinking strategy with operations. It defines what is fix and what is in flux to generate resonance. By combining collective sensemaking with hands-on decision-making, we move from discussion to action.

We translate strategic ideas into tangible strategy prototypes in the form of projects, products and narratives that not only define but also realise strategic initiatives. Prototyping is our preferred way of interlinking strategy with operations. It defines what is fix and what is in flux to generate resonance. By combining collective sensemaking with hands-on decision-making, we move from discussion to action.

A small cluster of white and yellow wildflowers on the edge of a cliff, overlooking a vast, deep blue sea. The slightly blurred focus conveys a planetary perspective, emphasizing the interconnectedness of natural elements and strategic foresight
The distorted reflection of a geometric building in a rippling body of water, creating shimmering patterns of light and texture. This image illustrates the dynamic process of strategy prototyping, where ideas are tested and refined in real-world contexts
A single white plastic chair sits partially submerged in shallow water, reflecting a pastel-hued sky. This serene and slightly surreal scene represents opportunity generation and the exploration of new possibilities within planetary perspectives

Strategy Prototyping

We craft interactive prototypes that translate abstract ideas into concrete actions to create ongoing engagement

Generating Resonance

Strategy Telling

Realise your strategies

A small cluster of white and yellow wildflowers on the edge of a cliff, overlooking a vast, deep blue sea. The slightly blurred focus conveys a planetary perspective, emphasizing the interconnectedness of natural elements and strategic foresight
The distorted reflection of a geometric building in a rippling body of water, creating shimmering patterns of light and texture. This image illustrates the dynamic process of strategy prototyping, where ideas are tested and refined in real-world contexts
A single white plastic chair sits partially submerged in shallow water, reflecting a pastel-hued sky. This serene and slightly surreal scene represents opportunity generation and the exploration of new possibilities within planetary perspectives

Strategy Prototyping

We craft interactive prototypes that translate abstract ideas into concrete actions to create ongoing engagement

Generating Resonance

Strategy Telling

Realise your strategies

A small cluster of white and yellow wildflowers on the edge of a cliff, overlooking a vast, deep blue sea. The slightly blurred focus conveys a planetary perspective, emphasizing the interconnectedness of natural elements and strategic foresight
The distorted reflection of a geometric building in a rippling body of water, creating shimmering patterns of light and texture. This image illustrates the dynamic process of strategy prototyping, where ideas are tested and refined in real-world contexts
A single white plastic chair sits partially submerged in shallow water, reflecting a pastel-hued sky. This serene and slightly surreal scene represents opportunity generation and the exploration of new possibilities within planetary perspectives

Strategy Prototyping

We craft interactive prototypes that translate abstract ideas into concrete actions to create ongoing engagement

Generating Resonance

Strategy Telling

Realise your strategies

Routinising

Routinising

Routinising

We strengthen the organisational ability to think and act entrepreneurially by designing routines where leaders and teams continuously connect strategizing with operations. By identifying and assembling the key members of the entrepreneurial core, we develop leadership capabilities and establish the routines and resources that bring strategies to live. Our focus on routines allows us to work straight at the source, sustaining the practices that truly make a difference.

We strengthen the organisational ability to think and act entrepreneurially by designing routines where leaders and teams continuously connect strategizing with operations. By identifying and assembling the key members of the entrepreneurial core, we develop leadership capabilities and establish the routines and resources that bring strategies to live. Our focus on routines allows us to work straight at the source, sustaining the practices that truly make a difference.

We strengthen the organisational ability to think and act entrepreneurially by designing routines where leaders and teams continuously connect strategizing with operations. By identifying and assembling the key members of the entrepreneurial core, we develop leadership capabilities and establish the routines and resources that bring strategies to live. Our focus on routines allows us to work straight at the source, sustaining the practices that truly make a difference.

A motion-blurred image of people walking through an urban space. The golden and sepia tones enhance the sense of movement and fleeting presence, capturing the essence of entrepreneurial capabilities and the dynamic nature of strategy routines
A landscape photograph overlaid with a large, semi-transparent orange rectangle, highlighting a section of rolling hills and trees. The contrast between natural and digital elements adds an abstract visual layer, representing strategy prototyping and the integration of innovative approaches within planetary perspectives
Three blurred human silhouettes are visible behind a rain-covered glass panel, one wearing a bright orange garment. The moisture on the glass distorts the figures, adding depth and mystery, symbolizing collective strategizing and the fusion of diverse viewpoints in strategy routines

Entrepreneurial Core

We identify and support the key individuals driving an organisation and assemble them in the entrepreneurial core

Leadership Development

Strategy Routines

Build your entrepreneurial capabilities

A motion-blurred image of people walking through an urban space. The golden and sepia tones enhance the sense of movement and fleeting presence, capturing the essence of entrepreneurial capabilities and the dynamic nature of strategy routines
A landscape photograph overlaid with a large, semi-transparent orange rectangle, highlighting a section of rolling hills and trees. The contrast between natural and digital elements adds an abstract visual layer, representing strategy prototyping and the integration of innovative approaches within planetary perspectives
Three blurred human silhouettes are visible behind a rain-covered glass panel, one wearing a bright orange garment. The moisture on the glass distorts the figures, adding depth and mystery, symbolizing collective strategizing and the fusion of diverse viewpoints in strategy routines

Entrepreneurial Core

We identify and support the key individuals driving an organisation and assemble them in the entrepreneurial core

Leadership Development

Strategy Routines

Build your entrepreneurial capabilities

A motion-blurred image of people walking through an urban space. The golden and sepia tones enhance the sense of movement and fleeting presence, capturing the essence of entrepreneurial capabilities and the dynamic nature of strategy routines
A landscape photograph overlaid with a large, semi-transparent orange rectangle, highlighting a section of rolling hills and trees. The contrast between natural and digital elements adds an abstract visual layer, representing strategy prototyping and the integration of innovative approaches within planetary perspectives
Three blurred human silhouettes are visible behind a rain-covered glass panel, one wearing a bright orange garment. The moisture on the glass distorts the figures, adding depth and mystery, symbolizing collective strategizing and the fusion of diverse viewpoints in strategy routines

Entrepreneurial Core

We identify and support the key individuals driving an organisation and assemble them in the entrepreneurial core

Leadership Development

Strategy Routines

Build your entrepreneurial capabilities

A selection of our work

A selection of our work

A selection of our work

We realize strategies in co-creation with our partners. Always unique, never off-the-shelf.

We realize strategies in co-creation with our partners. Always unique, never off-the-shelf.

We realize strategies in co-creation with our partners. Always unique, never off-the-shelf.

WdKA – Willem de Kooning Academy

Participative Strategizing for Expert Organizations

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WdKA – Willem de Kooning Academy

Participative Strategizing for Expert Organizations

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WdKA – Willem de Kooning Academy

Participative Strategizing for Expert Organizations

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ELIA – European league of institutes of the arts

Prototyping the future of Europe’s arts education

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ELIA – European league of institutes of the arts

Prototyping the future of Europe’s arts education

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ELIA – European league of institutes of the arts

Prototyping the future of Europe’s arts education

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Leading Insurance Company

An inclusive AI implementation through strategy prototyping

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Leading Insurance Company

An inclusive AI implementation through strategy prototyping

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Leading Insurance Company

An inclusive AI implementation through strategy prototyping

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Areas of expertise

Areas of expertise

Areas of expertise

We make strategy work from within by drawing on our unique expertise developed over the years and our capacity to generate new solutions when needed.

We make strategy work from within by drawing on our unique expertise developed over the years and our capacity to generate new solutions when needed.

We make strategy work from within by drawing on our unique expertise developed over the years and our capacity to generate new solutions when needed.

Prototyping and Strategizing with AI

New technologies enable us to efficiently prototype complex strategic processes and interactions. We help leaders, teams and organisations to pragmatically introduce AI into their strategies and activities. Not by blindly following the hype, but by throughtfully introducing a responsible way of running pilots that enhance the existing strategy.

Next generations in (family) businesses

In many successful organisations, there comes the moment when a new generation of leaders steps up. Through intergenerational co-creation, we seize this opportunity to sustain the best routines of the past and craft impactful ones for the future.

Establishing strategy work with founders and investors

Many start-ups rapidly scale to the point where founders have to take a step back from operations, strategically reflect their progress and define how to move forward. Together with founders and investors, we set up effective strategizing routines that allow startups to move on from reacting to creating.

Turning ESG reporting into strategic opportunities

Measuring an organization's impact is the first step; the next is identifying and acting on the resulting opportunities. Together, we transform sustainability metrics into actionable strategies. By connecting strategic initiatives to reporting outcomes, we create strategic advantages.

Explorative research at the edge

The most exciting opportunities lie where no one can rely on best practices just yet—it is up to leading organisations to explore and define them firsthand. With our extensive research background in academia and design, we explore emerging fields to identify and synthesise insights that make a difference for strategizing.

Making sense with artistic practices & performances

Artistic practice plays a crucial role in how societies make sense of new technologies, social realities, and behaviors. Since our founding, we have worked at the interface of business, technology and the arts. To break out of echo chambers, we regularly introduce artistic and creative practices in workshops and encounters.

Headspace for leadership

While daily operations are always urgent, they tend to push important strategy work to the side. We create spaces where leadership can find peace of mind to zoom out, reflect, and craft actionable strategies. Together, we identify the most crucial questions and start finding unexpected answers.

Engaging Keynotes & University Lectures

We regularly share our thinking and approach at conferences, corporate events, executive trainings and university courses. Recent engagements include the University of St. Gallen, ETH, ZHdK, TUM, Bund Deutscher Unternehmensberater, Deutsche Gesellschaft für Nachhaltigkeit, HSLU, and many more.

Looking for support with a unique challenge?

Get In Touch →

Prototyping and Strategizing with AI

Next generations in (family) businesses

Establishing strategy work with founders and investors

Turning ESG reporting into strategic opportunities

Explorative research at the edge

Making sense with artistic practices & performances

Headspace for leadership

Engaging Keynotes & University Lectures

Prototyping and Strategizing with AI

New technologies enable us to efficiently prototype complex strategic processes and interactions. We help leaders, teams and organisations to pragmatically introduce AI into their strategies and activities. Not by blindly following the hype, but by throughtfully introducing a responsible way of running pilots that enhance the existing strategy.

Next generations in (family) businesses

Establishing strategy work with founders and investors

Turning ESG reporting into strategic opportunities

Explorative research at the edge

Making sense with artistic practices & performances

Headspace for leadership

Engaging Keynotes & University Lectures

Prototyping and Strategizing with AI

New technologies enable us to efficiently prototype complex strategic processes and interactions. We help leaders, teams and organisations to pragmatically introduce AI into their strategies and activities. Not by blindly following the hype, but by throughtfully introducing a responsible way of running pilots that enhance the existing strategy.

Next generations in (family) businesses

Establishing strategy work with founders and investors

Turning ESG reporting into strategic opportunities

Explorative research at the edge

Making sense with artistic practices & performances

Headspace for leadership

Engaging Keynotes & University Lectures