We are

Prototypers

who craft tailored strategies together with
leaders, teams, and organisations.

who craft tailored strategies together with leaders, teams, and organisations.

A woman speaking passionately, gesturing with her hands, while a man listens attentively during an indoor meeting. This interaction captures the essence of participative strategizing, highlighting the role of open dialogue in enhancing entrepreneurial capabilities.
A woman speaking passionately, gesturing with her hands, while a man listens attentively during an indoor meeting. This interaction captures the essence of participative strategizing, highlighting the role of open dialogue in enhancing entrepreneurial capabilities.
Two empty chairs symmetrically positioned in an art gallery, facing the viewer. This arrangement symbolizes the intersection of interdisciplinary research and artistic creation, inviting contemplation on innovative approaches to strategy development.
Two empty chairs symmetrically positioned in an art gallery, facing the viewer. This arrangement symbolizes the intersection of interdisciplinary research and artistic creation, inviting contemplation on innovative approaches to strategy development.
A person seated on a speckled stool, intently writing in a notebook. This scene embodies participative strategizing, highlighting the collaborative approach to developing actionable strategies.

Our Story

For Planet Strategy Lab has been years in the making. Our journey began when a group of friends from the RISE Management Innovation Lab at the University of St. Gallen (HSG), the Research Venture Creative Economies at the Zurich University of the Arts (ZHdK), and the Berlin & Tokyo startup ecosystems came to a shared realisation:

Today’s wicked problems cannot be tackled alone. Yet, they present opportunities for forward-thinking organisations to do better and stay ahead. Motivated by this, we set out to an organisation that proves there is a promising space in between non-profit and for-profit models—organisations that redefine how we create value for the long run.

In June 2023, we founded For Planet Strategy Lab and have been evolving it ever since.

From the start, we recognized the need for an organizational structure that enables a new way of collaborating across disciplines, generations and perspectives. To achieve this, we adopted a hybrid model: an enterprise equally owned by all founders, and an association assembling an inspiring group of thinkers, creatives, and entrepreneurs who enrich our work and ensure our broader purpose. Today, we are dedicated to crafting strategies that create value for future generations, not just the next quarter. We know we can't do this alone. Together with an entrepreneurial avant-garde of organisations, we leverage contexts, ideas, and relationships to drive this change. Each engagement brings us a little bit closer to redefining how organisations can create value—for themselves, for people, and for planet.

A close-up of textured rock with yellow lichen growing in intricate patterns, symbolizing the interwoven relationship between nature and time and reinforcing the theme of interconnectedness and regenerative value creation.

We weave tomorrow's planetary perspectives into today's strategizing

A close-up of textured rock with yellow lichen growing in intricate patterns, symbolizing the interwoven relationship between nature and time and reinforcing the theme of interconnectedness and regenerative value creation.

We weave tomorrow's planetary perspectives into today's strategizing