Our Story
For Planet Strategy Lab has been years in the making. Our journey began when a group of friends from the RISE Management Innovation Lab at the University of St. Gallen (HSG), the Research Venture Creative Economies at the Zurich University of the Arts (ZHdK), and the Berlin & Tokyo startup ecosystems came to a shared realisation:
Today’s wicked problems cannot be tackled alone. Yet, they present opportunities for forward-thinking organisations to do better and stay ahead. Motivated by this, we set out to an organisation that proves there is a promising space in between non-profit and for-profit models—organisations that redefine how we create value for the long run.
In June 2023, we founded For Planet Strategy Lab and have been evolving it ever since.
From the start, we recognized the need for an organizational structure that enables a new way of collaborating across disciplines, generations and perspectives. To achieve this, we adopted a hybrid model: an enterprise equally owned by all founders, and an association assembling an inspiring group of thinkers, creatives, and entrepreneurs who enrich our work and ensure our broader purpose.
Today, we are dedicated to crafting strategies that create value for future generations, not just the next quarter. We know we can’t do this alone. Together with an entrepreneurial avant-garde of organisations, we leverage contexts, ideas, and relationships to drive this change. Each engagement brings us a little bit closer to redefining how organisations can create value—for themselves, for people, and for planet.
Our founders
Dr. Andy Schwendener
Learning, strategy & leadership
Max Well
Company & Product Strategy, Prototyping, AI
Dr. Joana Racine
Learning, strategy & expert organisations
Nicole Hasenkamp
Strategy, transformation & leadership
Dr. Samuel Huber
Prototyping, planet-centric design & AI
Prof. Dr. Simon Grand
Strategic management & innovation governance
Dr. Andy Schwendener
Learning, strategy & leadership
Max Well
Company & Product Strategy, Prototyping, AI
Dr. Joana Racine
Learning, strategy & expert organisations
Nicole Hasenkamp
Strategy, transformation & leadership
Dr. Samuel Huber
Prototyping, planet-centric design & AI
Prof. Dr. Simon Grand
Strategic management & innovation governance
How we make a difference with planetary perspectives
Crafting tomorrow's futures by acting today
As the green, digital, and social transitions are gaining momentum, we believe that organisations have a unique opportunity to stay ahead by evolving first.
Proactively shaping these transitions requires organisations to view their context as an interconnected ecology rather than separate spheres. Only then can they identify the right questions to continue creating value in the future.
Seeing more by exploring "for planet"
This is the essence of planetary perspectives, our FPSL strategy methodology that treats technology, business and human-centricity as part of a larger system: the planet.
Understanding what for planet means enables organisations to craft strategies in relation to non-human actors, such as bodies of water, resources but also AI-agents, alongside the hidden potential of human actors from in- and outside the organisation.
Sustaining value for many — not just few
As a result, strategies no longer end up in a dusty drawer. Instead, they evolve into an iterative strategy process that engages various actors in strategy work across time horizons to create new opportunities – for organisations, people and the planet.
We weave tomorrow's
planetary perspectives into
today's strategies
We weave tomorrow's
planetary perspectives into
today's strategies
We weave tomorrow's
planetary perspectives into
today's strategizing
