We are

Prototypers

We are

Prototypers

We are

Prototypers

who craft tailored strategies together with
leaders, teams, and organisations.

who craft tailored strategies together with leaders, teams, and organisations.

who craft tailored strategies together with leaders, teams, and organisations.

A woman speaking passionately, gesturing with her hands, while a man listens attentively during an indoor meeting. This interaction captures the essence of participative strategizing, highlighting the role of open dialogue in enhancing entrepreneurial capabilities.
A woman speaking passionately, gesturing with her hands, while a man listens attentively during an indoor meeting. This interaction captures the essence of participative strategizing, highlighting the role of open dialogue in enhancing entrepreneurial capabilities.
Two empty chairs symmetrically positioned in an art gallery, facing the viewer. This arrangement symbolizes the intersection of interdisciplinary research and artistic creation, inviting contemplation on innovative approaches to strategy development.
A person seated on a speckled stool, intently writing in a notebook. This scene embodies participative strategizing, highlighting the collaborative approach to developing actionable strategies.
A person seated on a speckled stool, intently writing in a notebook. This scene embodies participative strategizing, highlighting the collaborative approach to developing actionable strategies.
A black signboard displaying "For Planet Strategy Lab" placed on a sidewalk. The sign signifies the organization's commitment to regenerative value creation and integrating planetary perspectives into strategic initiatives.
A group of individuals gathered around a bar, engaged in animated discussion. This setting reflects collective strategizing, emphasizing the importance of diverse perspectives in crafting effective strategies.
A group of individuals gathered around a bar, engaged in animated discussion. This setting reflects collective strategizing, emphasizing the importance of diverse perspectives in crafting effective strategies.

Our Story

Our Story

Our Story

For Planet Strategy Lab has been years in the making. Our journey began when a group of friends from the RISE Management Innovation Lab at the University of St. Gallen (HSG), the Zurich University of the Arts (ZHdK), and the Berlin & Tokyo startup ecosystems came to a shared realisation:

Today’s wicked problems cannot be tackled alone. Yet, they present opportunities for forward-thinking organisations to do better and stay ahead. Motivated by this, we set out to an organisation that proves there is a promising space in between non-profit and for-profit models—organisations that redefine how we create value for the long run.

In June 2023, we founded For Planet Strategy Lab and have been evolving it ever since.

From the start, we recognized the need for an organizational structure that enables a new way of collaborating across disciplines, generations and perspectives. To achieve this, we adopted a hybrid model: an enterprise equally owned by all founders, and an association assembling an inspiring group of thinkers, creatives, and entrepreneurs who enrich our work and ensure our broader purpose. Today, we are dedicated to crafting strategies that create value for future generations, not just the next quarter. We know we can't do this alone. Together with an entrepreneurial avant-garde of organisations, we leverage contexts, ideas, and relationships to drive this change. Each engagement brings us a little bit closer to redefining how organisations can create value—for themselves, for people, and for planet.

From the start, we recognized the need for an organizational structure that enables a new way of collaborating across disciplines, generations and perspectives. To achieve this, we adopted a hybrid model: an enterprise equally owned by all founders, and an association assembling an inspiring group of thinkers, creatives, and entrepreneurs who enrich our work and ensure our broader purpose. Today, we are dedicated to crafting strategies that create value for future generations, not just the next quarter. We know we can't do this alone. Together with an entrepreneurial avant-garde of organisations, we leverage contexts, ideas, and relationships to drive this change. Each engagement brings us a little bit closer to redefining how organisations can create value—for themselves, for people, and for planet.

From the start, we recognized the need for an organizational structure that enables a new way of collaborating across disciplines, generations and perspectives. To achieve this, we adopted a hybrid model: an enterprise equally owned by all founders, and an association assembling an inspiring group of thinkers, creatives, and entrepreneurs who enrich our work and ensure our broader purpose. Today, we are dedicated to crafting strategies that create value for future generations, not just the next quarter. We know we can't do this alone. Together with an entrepreneurial avant-garde of organisations, we leverage contexts, ideas, and relationships to drive this change. Each engagement brings us a little bit closer to redefining how organisations can create value—for themselves, for people, and for planet.

A community of hands-on experts

A community of hands-on experts

A community of hands-on experts

Today’s challenges cannot be solved alone. Our club assembles an inspiring group of people with diverse perspectives and shared values—to connect, reflect, and act. The Club multiplies the impact of the For Planet Strategy Lab. Its members come from a wide range of organisations, generations and locations.

Today’s challenges cannot be solved alone. Our club assembles an inspiring group of people with diverse perspectives and shared values—to connect, reflect, and act. The Club multiplies the impact of the For Planet Strategy Lab. Its members come from a wide range of organisations, generations and locations.

Today’s challenges cannot be solved alone. Our club assembles an inspiring group of people with diverse perspectives and shared values—to connect, reflect, and act. The Club multiplies the impact of the For Planet Strategy Lab. Its members come from a wide range of organisations, generations and locations.

How we make a difference with planetary perspectives

How we make a difference with planetary perspectives

How we make a difference with planetary perspectives

Crafting tomorrow's futures by acting today

Crafting tomorrow's futures by acting today

Crafting tomorrow's futures by acting today

As the green, digital, and social transitions are gaining momentum, we believe that organisations have a unique opportunity to stay ahead by evolving first. Proactively shaping these transitions requires organisations to view their context as an interconnected ecology rather than separate spheres. Only then can they identify the right questions to continue creating value in the future.

As the green, digital, and social transitions are gaining momentum, we believe that organisations have a unique opportunity to stay ahead by evolving first. Proactively shaping these transitions requires organisations to view their context as an interconnected ecology rather than separate spheres. Only then can they identify the right questions to continue creating value in the future.

As the green, digital, and social transitions are gaining momentum, we believe that organisations have a unique opportunity to stay ahead by evolving first. Proactively shaping these transitions requires organisations to view their context as an interconnected ecology rather than separate spheres. Only then can they identify the right questions to continue creating value in the future.

Seeing more by exploring "for planet"

Seeing more by exploring "for planet"

Seeing more by exploring "for planet"

This is the essence of planetary perspectives, our powerful strategizing approach that treats technology, business and human-centricity as part of a larger system: the planet. Understanding what for planet means enables organisations to craft strategies in relation to non-human actors, such as bodies of water, resources but also AI-agents, alongside the hidden potential of human actors from in- and outside the organisation.

This is the essence of planetary perspectives, our powerful strategizing approach that treats technology, business and human-centricity as part of a larger system: the planet. Understanding what for planet means enables organisations to craft strategies in relation to non-human actors, such as bodies of water, resources but also AI-agents, alongside the hidden potential of human actors from in- and outside the organisation.

This is the essence of planetary perspectives, our powerful strategizing approach that treats technology, business and human-centricity as part of a larger system: the planet. Understanding what for planet means enables organisations to craft strategies in relation to non-human actors, such as bodies of water, resources but also AI-agents, alongside the hidden potential of human actors from in- and outside the organisation.

Sustaining value for many — not just few

Sustaining value for many — not just few

Sustaining value for many — not just few

As a result, strategies no longer end up in a dusty drawer. Instead, they evolve into an iterative strategizing process that engages various actors in strategy work across time horizons to create new opportunities–for organisations, people and the planet.

As a result, strategies no longer end up in a dusty drawer. Instead, they evolve into an iterative strategizing process that engages various actors in strategy work across time horizons to create new opportunities–for organisations, people and the planet.

As a result, strategies no longer end up in a dusty drawer. Instead, they evolve into an iterative strategizing process that engages various actors in strategy work across time horizons to create new opportunities–for organisations, people and the planet.

A close-up of textured rock with yellow lichen growing in intricate patterns, symbolizing the interwoven relationship between nature and time and reinforcing the theme of interconnectedness and regenerative value creation.

We weave tomorrow's planetary perspectives into today's strategizing

A close-up of textured rock with yellow lichen growing in intricate patterns, symbolizing the interwoven relationship between nature and time and reinforcing the theme of interconnectedness and regenerative value creation.

We weave tomorrow's planetary perspectives into today's strategizing

A close-up of textured rock with yellow lichen growing in intricate patterns, symbolizing the interwoven relationship between nature and time and reinforcing the theme of interconnectedness and regenerative value creation.

We weave tomorrow's planetary perspectives into today's strategizing