For Planet Strategy Lab has been in the making for years. Our journey began when a group of friends from within the RISE Management Innovation Lab at the University of St. Gallen, Zurich University of the Arts and the Berlin & Tokyo design ecosystems shared a realization: Today’s wicked problems are impossible to tackle alone. At the same time, however, they also provide opportunities for forward-thinking organizations to do better. Motivated by this, we set out to build one.

On June 21st, 2023 – the longest day of the year – we made it official by founding For Planet Strategy Lab. From the start we recognized the need for an organizational structure that aligned with our innovative approach. By adopting an AG structure that treats all founders equally and combining it with an association that serves as a steward, we achieved exactly that.

Today, we are committed to finding creative ways to craft strategies that create value for generations, not just the next quarter. Together with the entrepreneurial avant-garde, we leverage organizations, ideas, and relationships. Each engagement brings us closer to redefining how organizations can create value for themselves and the planet.