You need strategies, not plans.

You need strategies, not plans.

You need strategies, not plans.

At For Planet Strategy Lab, we see strategy not as a fixed plan but as an iterative prototyping process that uncovers promising opportunities — we call this strategising.

At For Planet Strategy Lab, we see strategy not as a fixed plan but as an iterative prototyping process that uncovers promising opportunities — we call this strategising.

Our Services

Our Services

Our Services

Organisations of all kinds aim to create value. We make sure they continue to do so — for the planet.


Through our strategizing approach, we introduce planetary perspectives, strengthen entrepreneurial capabilities, and ensure that good strategies are realised.


We make strategy work with the three phases of the FPSL framework: Mapping, Prototyping, and Routinising.

Organisations of all kinds aim to create value. We make sure they continue to do so — for the planet.


Through our strategizing approach, we introduce planetary perspectives, strengthen entrepreneurial capabilities, and ensure that good strategies are realised.


We make strategy work with the three phases of the FPSL framework: Mapping, Prototyping, and Routinising.

Mapping

Mapping

Mapping

We map how organisations create value within their context today and identify promising ways to sustain and evolve this for the future. By zooming in and out of multiple perspectives, we identify an organisation's most critical questions. Together, we analyse how your organisation creates value, design participative strategy processes, and identify promising opportunities that form the shared foundation for effective strategy work.

We map how organisations create value within their context today and identify promising ways to sustain and evolve this for the future. By zooming in and out of multiple perspectives, we identify an organisation's most critical questions. Together, we analyse how your organisation creates value, design participative strategy processes, and identify promising opportunities that form the shared foundation for effective strategy work.

We map how organisations create value within their context today and identify promising ways to sustain and evolve this for the future. By zooming in and out of multiple perspectives, we identify an organisation's most critical questions. Together, we analyse how your organisation creates value, design participative strategy processes, and identify promising opportunities that form the shared foundation for effective strategy work.

Participative Strategy Processes

We design processes that engage leaders and teams in collaborative strategizing while ensuring their capacity to act

Value Creation Analysis

Opportunity Generation

Participative Strategy Processes

We design processes that engage leaders and teams in collaborative strategizing while ensuring their capacity to act

Value Creation Analysis

Opportunity Generation

Participative Strategy Processes

We design processes that engage leaders and teams in collaborative strategizing while ensuring their capacity to act

Value Creation Analysis

Opportunity Generation

Prototyping

Prototyping

Prototyping

We translate strategic ideas into tangible strategy prototypes in the form of projects, products and narratives that not only define but also realise strategic initiatives. Prototyping is our preferred way of interlinking strategy with operations. It defines what is fix and what is in flux to generate resonance. By combining collective sensemaking with hands-on decision-making, we move from discussion to action.

We translate strategic ideas into tangible strategy prototypes in the form of projects, products and narratives that not only define but also realise strategic initiatives. Prototyping is our preferred way of interlinking strategy with operations. It defines what is fix and what is in flux to generate resonance. By combining collective sensemaking with hands-on decision-making, we move from discussion to action.

We translate strategic ideas into tangible strategy prototypes in the form of projects, products and narratives that not only define but also realise strategic initiatives. Prototyping is our preferred way of interlinking strategy with operations. It defines what is fix and what is in flux to generate resonance. By combining collective sensemaking with hands-on decision-making, we move from discussion to action.

Strategy Prototyping

We craft interactive prototypes that translate abstract ideas into concrete actions to create ongoing engagement

Strategy Prototyping

We craft interactive prototypes that translate abstract ideas into concrete actions to create ongoing engagement

Strategy Prototyping

We craft interactive prototypes that translate abstract ideas into concrete actions to create ongoing engagement

Generating Resonance

We test strategies within and beyond the organisation to generate insightful resonance and feedback loops in fast-paced contexts

Generating Resonance

We test strategies within and beyond the organisation to generate insightful resonance and feedback loops in fast-paced contexts

Generating Resonance

We test strategies within and beyond the organisation to generate insightful resonance and feedback loops in fast-paced contexts

Strategy Telling

We engage the whole organisation through interactive and immersive storytelling, ensuring no one is left behind

Strategy Telling

We engage the whole organisation through interactive and immersive storytelling, ensuring no one is left behind

Strategy Telling

We engage the whole organisation through interactive and immersive storytelling, ensuring no one is left behind

Routinising

Routinising

Routinising

We strengthen the organisational ability to think and act entrepreneurially by designing routines where leaders and teams continuously connect strategizing with operations. By identifying and assembling the key members of the entrepreneurial core, we develop leadership capabilities and establish the routines and resources that bring strategies to live. Our focus on routines allows us to work straight at the source, sustaining the practices that truly make a difference.

We strengthen the organisational ability to think and act entrepreneurially by designing routines where leaders and teams continuously connect strategizing with operations. By identifying and assembling the key members of the entrepreneurial core, we develop leadership capabilities and establish the routines and resources that bring strategies to live. Our focus on routines allows us to work straight at the source, sustaining the practices that truly make a difference.

We strengthen the organisational ability to think and act entrepreneurially by designing routines where leaders and teams continuously connect strategizing with operations. By identifying and assembling the key members of the entrepreneurial core, we develop leadership capabilities and establish the routines and resources that bring strategies to live. Our focus on routines allows us to work straight at the source, sustaining the practices that truly make a difference.

Entrepreneurial Core

We identify and support the key individuals driving an organisation and assemble them in the entrepreneurial core

Entrepreneurial Core

We identify and support the key individuals driving an organisation and assemble them in the entrepreneurial core

Entrepreneurial Core

We identify and support the key individuals driving an organisation and assemble them in the entrepreneurial core

Leadership Development

We coach leadership teams in strategic sensemaking and decision-making through embedded reflections and dialogues

Leadership Development

We coach leadership teams in strategic sensemaking and decision-making through embedded reflections and dialogues

Leadership Development

We coach leadership teams in strategic sensemaking and decision-making through embedded reflections and dialogues

Strategy Routines

We design tailored strategizing routines that orchestrate an organisation's strategy work and value creation

Strategy Routines

We design tailored strategizing routines that orchestrate an organisation's strategy work and value creation

Strategy Routines

We design tailored strategizing routines that orchestrate an organisation's strategy work and value creation

A selection of our work

A selection of our work

A selection of our work

We realize strategies in co-creation with our partners. Always unique, never off-the-shelf.

We realize strategies in co-creation with our partners. Always unique, never off-the-shelf.

We realize strategies in co-creation with our partners. Always unique, never off-the-shelf.

Areas of expertise

Areas of expertise

Areas of expertise

We make strategy work from within by drawing on our unique expertise developed over the years and our capacity to generate new solutions when needed.

We make strategy work from within by drawing on our unique expertise developed over the years and our capacity to generate new solutions when needed.

We make strategy work from within by drawing on our unique expertise developed over the years and our capacity to generate new solutions when needed.

Prototyping and Strategizing with AI

New technologies enable us to efficiently prototype complex strategic processes and interactions. We help leaders, teams and organisations to pragmatically introduce AI into their strategies and activities. Not by blindly following the hype, but by throughtfully introducing a responsible way of running pilots that enhance the existing strategy.

Next generations in (family) businesses

In many successful organisations, there comes the moment when a new generation of leaders steps up. Through intergenerational co-creation, we seize this opportunity to sustain the best routines of the past and craft impactful ones for the future.

Establishing strategy work with founders and investors

Many start-ups rapidly scale to the point where founders have to take a step back from operations, strategically reflect their progress and define how to move forward. Together with founders and investors, we set up effective strategizing routines that allow startups to move on from reacting to creating.

Turning ESG reporting into strategic opportunities

Measuring an organization's impact is the first step; the next is identifying and acting on the resulting opportunities. Together, we transform sustainability metrics into actionable strategies. By connecting strategic initiatives to reporting outcomes, we create strategic advantages.

Explorative research at the edge

The most exciting opportunities lie where no one can rely on best practices just yet—it is up to leading organisations to explore and define them firsthand. With our extensive research background in academia and design, we explore emerging fields to identify and synthesise insights that make a difference for strategizing.

Making sense with artistic practices & performances

Artistic practice plays a crucial role in how societies make sense of new technologies, social realities, and behaviors. Since our founding, we have worked at the interface of business, technology and the arts. To break out of echo chambers, we regularly introduce artistic and creative practices in workshops and encounters.

Headspace for leadership

While daily operations are always urgent, they tend to push important strategy work to the side. We create spaces where leadership can find peace of mind to zoom out, reflect, and craft actionable strategies. Together, we identify the most crucial questions and start finding unexpected answers.

Engaging Keynotes & University Lectures

We regularly share our thinking and approach at conferences, corporate events, executive trainings and university courses. Recent engagements include the University of St. Gallen, ETH, ZHdK, TUM, Bund Deutscher Unternehmensberater, Deutsche Gesellschaft für Nachhaltigkeit, HSLU, and many more.

Prototyping and Strategizing with AI

Next generations in (family) businesses

Establishing strategy work with founders and investors

Turning ESG reporting into strategic opportunities

Explorative research at the edge

Making sense with artistic practices & performances

Headspace for leadership

Engaging Keynotes & University Lectures

Prototyping and Strategizing with AI

New technologies enable us to efficiently prototype complex strategic processes and interactions. We help leaders, teams and organisations to pragmatically introduce AI into their strategies and activities. Not by blindly following the hype, but by throughtfully introducing a responsible way of running pilots that enhance the existing strategy.

Next generations in (family) businesses

Establishing strategy work with founders and investors

Turning ESG reporting into strategic opportunities

Explorative research at the edge

Making sense with artistic practices & performances

Headspace for leadership

Engaging Keynotes & University Lectures

Prototyping and Strategizing with AI

New technologies enable us to efficiently prototype complex strategic processes and interactions. We help leaders, teams and organisations to pragmatically introduce AI into their strategies and activities. Not by blindly following the hype, but by throughtfully introducing a responsible way of running pilots that enhance the existing strategy.

Next generations in (family) businesses

Establishing strategy work with founders and investors

Turning ESG reporting into strategic opportunities

Explorative research at the edge

Making sense with artistic practices & performances

Headspace for leadership

Engaging Keynotes & University Lectures

For Planet Strategy Lab

For Planet Strategy Lab generates value through participative strategizing.

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©forplanetstrategylab2025

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For Planet Strategy Lab

For Planet Strategy Lab generates value through participative strategizing.

Join our mailing list:

©forplanetstrategylab2025

Imprint

For Planet Strategy Lab

For Planet Strategy Lab generates value through participative strategizing.

Join our mailing list:

©forplanetstrategylab2025

Imprint