WdKA - Willem de Kooning Academy, Rotterdam

Participative Strategizing for Expert Organizations: Evolving an Art Academy from Within

Rotterdam’s WdKA is home to over 2’100 students and 450 staff members. We united them as a learning community to align on a future-ready approach that prepares students to create value for the city, society, and the planet.

By connecting past and present, we identified how to move forward with concise directions. The strategy was not only tested but also routinized within different departments. Now, they are aligned and can collaborate more effectively.

For strategy to work, it must resonate with the people who engage with it every day. That’s why we focused on strengthening WdKA’s “strategizing muscle”, enabling this expert organization to collectively shape its future with confidence – time and again.